Traceability Journey | NUTRILITE
UX DESIGN
BRANDING
WEB DESIGN
Overview
Client: NUTRILITE
In the digital age, audiences turn their noses up at advertisements and even consider 2-second presentations to be too long.
Facing the new generation of consumers, how did Nutrilite successfully introduce the nine steps of Nutrilite's traceability to this impatient audience through clever creativity and innovative user experience design?
My Role
Project lead
Copywriter
Brand Strategist
Storyteller
UX Researcher
Accomplishments
Up to one-fifth of the players exhibit a high level of engagement, returning to play the game repeatedly. Additionally, within just two weeks of its launch, nearly 300,000 individuals actively participated in the online competition.
300,000 engagements in two weeks
Revolutionary Interactive Design
🏆 Silver, Best Retail Campaign 2022,《Brain》Excellence Agency& Advertiser of the year, Taiwan
🏆 Silver, Best Digital Design, 2020 AAAA Creative Award, Taiwan
🏆 Bronze, Integrated Marketing, 2022 DAwards, China
🏆 Bronze, Best Web-Design Creativity, 2020 AAAA Creative Award, Taiwan
Background
With the development of social media and short video content, the attention of contemporary audiences has become fragmented. They not only struggle to consume extensive content but also despise advertisements to the extent that even a 2-second demo is considered too long.
Concept
By making the content more interesting and the experience more exciting, catering to users' expectations of digital experience, we will keep this impatient group of users interested and in love with us.
Let's create an interactive content product that captivates users through innovative ideas and professional user design, successfully leading them to understand the nine steps of NUTRILITE Traceability.
Idea
The most popular mobile game you should know: NUTRILITE Traceability Journey
We have decided to forgo preaching and directly create a short and enjoyable mobile game for NUTRILITE. Users will be able to smoothly experience the "Nine Steps Traceability Journey" of NUTRILITE simply by playing the game once.
Execution
We worked with game designers and 3D animators to translate the nine steps of the Traceability Journey into nine stages of a mobile game. We also optimized all the processes through user experience design to create a challenging and entertaining mobile game.
Result
The innovative interactive design and out-of-the-box creativity of this marketing project also won many domestic and international advertising awards, and more importantly, it successfully won the hearts and minds of the digital audience, creating a new and positive brand image for the brand.
More information on User Experience Design
User Research
Research has revealed that nearly 8 million people in Taiwan play mobile games every week, with an astounding 33% rate, ranking it second highest among Asia-Pacific countries. People readily skip advertisements but are willing to utilize their spare time to play various new mobile games.
UX Theme
By creating UX themes, we successfully defined services and features for the product that closely matched user needs. This process allowed me to identify and prioritize functionalities that would provide the most value and enhance the overall user experience.
We have decided to adopt a 3D domino journey design as the UX theme, using intricate visual effects to captivate and pique the curiosity of consumers. This will entice them to explore the real-life reference of agricultural crops from NUTRILITE farms in the United States.
By incorporating captivating visual effects, we aim to attract users and ignite their curiosity to explore the real-life reference of agricultural crops from Nutrilite farms in the United States.
All materials are meticulously crafted to simulate the textures of trees, insects, and plantings on Nutrilite farms, capturing the rolling effects of gravity and maintaining the natural dynamics of seeds.
Utilizing gyroscope and touch-screen technology, we have created easy-to-play and enjoyable interactive levels.
Each level has a short time limit of just 10 seconds, ensuring quick and seamless gameplay experience on mobile devices.
Coupled with scoring calculations and leaderboard mechanics, it further stimulates users to rally and engage with each other.
Wireframe, Prototype
By combining survey findings, design concepts, information organization, a simplified site structure, and expert insights in user experience, we customized the wireframes and prototypes for the website.
Following an iterative approach, beginning with basic wireframes and advancing to detailed models, we continuously pursued enhancements through user testing. Our objective was to maximize the product's usability, functionality, and overall user experience. We remained dedicated to refining and enriching the product until we attained our desired outcome.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
User Test, Optimization
Through the facilitation of workshops and conducting user interviews, I acquired valuable insights and recommendations from users. Leveraging this feedback, I made iterative improvements to the product's functionality and design. By embracing agile methodologies, I continuously refined and enhanced the product to align with user needs and expectations.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
*The content material on this website is solely used to support the presentation of individual works, and all copyrights of the audio and video materials belong to their respective brands. Unauthorized use for any other purposes is strictly prohibited.
Traceability Journey | NUTRILITE
UX DESIGN
BRANDING
WEB DESIGN
Overview
Client: NUTRILITE
In the digital age, audiences turn their noses up at advertisements and even consider 2-second presentations to be too long.
Facing the new generation of consumers, how did Nutrilite successfully introduce the nine steps of Nutrilite's traceability to this impatient audience through clever creativity and innovative user experience design?
My Role
Project lead
Copywriter
Brand Strategist
Storyteller
UX Researcher
Accomplishments
Up to one-fifth of the players exhibit a high level of engagement, returning to play the game repeatedly. Additionally, within just two weeks of its launch, nearly 300,000 individuals actively participated in the online competition.
300,000 engagements in two weeks
Revolutionary Interactive Design
🏆 Silver, Best Retail Campaign 2022,《Brain》Excellence Agency& Advertiser of the year, Taiwan
🏆 Silver, Best Digital Design, 2020 AAAA Creative Award, Taiwan
🏆 Bronze, Integrated Marketing, 2022 DAwards, China
🏆 Bronze, Best Web-Design Creativity, 2020 AAAA Creative Award, Taiwan
Background
With the development of social media and short video content, the attention of contemporary audiences has become fragmented. They not only struggle to consume extensive content but also despise advertisements to the extent that even a 2-second demo is considered too long.
Concept
By making the content more interesting and the experience more exciting, catering to users' expectations of digital experience, we will keep this impatient group of users interested and in love with us.
Let's create an interactive content product that captivates users through innovative ideas and professional user design, successfully leading them to understand the nine steps of NUTRILITE Traceability.
Idea
The most popular mobile game you should know: NUTRILITE Traceability Journey
We have decided to forgo preaching and directly create a short and enjoyable mobile game for NUTRILITE. Users will be able to smoothly experience the "Nine Steps Traceability Journey" of NUTRILITE simply by playing the game once.
Execution
We worked with game designers and 3D animators to translate the nine steps of the Traceability Journey into nine stages of a mobile game. We also optimized all the processes through user experience design to create a challenging and entertaining mobile game.
Result
The innovative interactive design and out-of-the-box creativity of this marketing project also won many domestic and international advertising awards, and more importantly, it successfully won the hearts and minds of the digital audience, creating a new and positive brand image for the brand.
More information on User Experience Design
User Research
Research has revealed that nearly 8 million people in Taiwan play mobile games every week, with an astounding 33% rate, ranking it second highest among Asia-Pacific countries. People readily skip advertisements but are willing to utilize their spare time to play various new mobile games.
UX Theme
By creating UX themes, we successfully defined services and features for the product that closely matched user needs. This process allowed me to identify and prioritize functionalities that would provide the most value and enhance the overall user experience.
We have decided to adopt a 3D domino journey design as the UX theme, using intricate visual effects to captivate and pique the curiosity of consumers. This will entice them to explore the real-life reference of agricultural crops from NUTRILITE farms in the United States.
By incorporating captivating visual effects, we aim to attract users and ignite their curiosity to explore the real-life reference of agricultural crops from Nutrilite farms in the United States.
All materials are meticulously crafted to simulate the textures of trees, insects, and plantings on Nutrilite farms, capturing the rolling effects of gravity and maintaining the natural dynamics of seeds.
Utilizing gyroscope and touch-screen technology, we have created easy-to-play and enjoyable interactive levels.
Each level has a short time limit of just 10 seconds, ensuring quick and seamless gameplay experience on mobile devices.
Coupled with scoring calculations and leaderboard mechanics, it further stimulates users to rally and engage with each other.
Wireframe, Prototype
By combining survey findings, design concepts, information organization, a simplified site structure, and expert insights in user experience, we customized the wireframes and prototypes for the website.
Following an iterative approach, beginning with basic wireframes and advancing to detailed models, we continuously pursued enhancements through user testing. Our objective was to maximize the product's usability, functionality, and overall user experience. We remained dedicated to refining and enriching the product until we attained our desired outcome.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
User Test, Optimization
Through the facilitation of workshops and conducting user interviews, I acquired valuable insights and recommendations from users. Leveraging this feedback, I made iterative improvements to the product's functionality and design. By embracing agile methodologies, I continuously refined and enhanced the product to align with user needs and expectations.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
*The content material on this website is solely used to support the presentation of individual works, and all copyrights of the audio and video materials belong to their respective brands. Unauthorized use for any other purposes is strictly prohibited.
Traceability Journey | NUTRILITE
UX DESIGN
BRANDING
WEB DESIGN
Overview
Client: NUTRILITE
In the digital age, audiences turn their noses up at advertisements and even consider 2-second presentations to be too long.
Facing the new generation of consumers, how did Nutrilite successfully introduce the nine steps of Nutrilite's traceability to this impatient audience through clever creativity and innovative user experience design?
My Role
Project lead
Copywriter
Brand Strategist
Storyteller
UX Researcher
Accomplishments
Up to one-fifth of the players exhibit a high level of engagement, returning to play the game repeatedly. Additionally, within just two weeks of its launch, nearly 300,000 individuals actively participated in the online competition.
300,000 engagements in two weeks
Revolutionary Interactive Design
🏆 Silver, Best Retail Campaign 2022,《Brain》Excellence Agency& Advertiser of the year, Taiwan
🏆 Silver, Best Digital Design, 2020 AAAA Creative Award, Taiwan
🏆 Bronze, Integrated Marketing, 2022 DAwards, China
🏆 Bronze, Best Web-Design Creativity, 2020 AAAA Creative Award, Taiwan
Background
With the development of social media and short video content, the attention of contemporary audiences has become fragmented. They not only struggle to consume extensive content but also despise advertisements to the extent that even a 2-second demo is considered too long.
Concept
By making the content more interesting and the experience more exciting, catering to users' expectations of digital experience, we will keep this impatient group of users interested and in love with us.
Let's create an interactive content product that captivates users through innovative ideas and professional user design, successfully leading them to understand the nine steps of NUTRILITE Traceability.
Idea
The most popular mobile game you should know: NUTRILITE Traceability Journey
We have decided to forgo preaching and directly create a short and enjoyable mobile game for NUTRILITE. Users will be able to smoothly experience the "Nine Steps Traceability Journey" of NUTRILITE simply by playing the game once.
Execution
We worked with game designers and 3D animators to translate the nine steps of the Traceability Journey into nine stages of a mobile game. We also optimized all the processes through user experience design to create a challenging and entertaining mobile game.
Result
The innovative interactive design and out-of-the-box creativity of this marketing project also won many domestic and international advertising awards, and more importantly, it successfully won the hearts and minds of the digital audience, creating a new and positive brand image for the brand.
More information on User Experience Design
User Research
Research has revealed that nearly 8 million people in Taiwan play mobile games every week, with an astounding 33% rate, ranking it second highest among Asia-Pacific countries. People readily skip advertisements but are willing to utilize their spare time to play various new mobile games.
UX Theme
By creating UX themes, we successfully defined services and features for the product that closely matched user needs. This process allowed me to identify and prioritize functionalities that would provide the most value and enhance the overall user experience.
We have decided to adopt a 3D domino journey design as the UX theme, using intricate visual effects to captivate and pique the curiosity of consumers. This will entice them to explore the real-life reference of agricultural crops from NUTRILITE farms in the United States.
By incorporating captivating visual effects, we aim to attract users and ignite their curiosity to explore the real-life reference of agricultural crops from Nutrilite farms in the United States.
All materials are meticulously crafted to simulate the textures of trees, insects, and plantings on Nutrilite farms, capturing the rolling effects of gravity and maintaining the natural dynamics of seeds.
Utilizing gyroscope and touch-screen technology, we have created easy-to-play and enjoyable interactive levels.
Each level has a short time limit of just 10 seconds, ensuring quick and seamless gameplay experience on mobile devices.
Coupled with scoring calculations and leaderboard mechanics, it further stimulates users to rally and engage with each other.
Wireframe, Prototype
By combining survey findings, design concepts, information organization, a simplified site structure, and expert insights in user experience, we customized the wireframes and prototypes for the website.
Following an iterative approach, beginning with basic wireframes and advancing to detailed models, we continuously pursued enhancements through user testing. Our objective was to maximize the product's usability, functionality, and overall user experience. We remained dedicated to refining and enriching the product until we attained our desired outcome.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
User Test, Optimization
Through the facilitation of workshops and conducting user interviews, I acquired valuable insights and recommendations from users. Leveraging this feedback, I made iterative improvements to the product's functionality and design. By embracing agile methodologies, I continuously refined and enhanced the product to align with user needs and expectations.
*Owing to confidentiality agreements, I regretfully cannot provide any relevant material images for this section.
*The content material on this website is solely used to support the presentation of individual works, and all copyrights of the audio and video materials belong to their respective brands. Unauthorized use for any other purposes is strictly prohibited.