Hey again
I am Mic, people know me as…A Maker of Innovative Concepts.
A creative professional with over 10 years of expertise in marketing, creative content, and user experience design.
A 35-year life experience enthusiast who embraces diverse experiences with an open mind and transfers wisdom to create user experiences.
A passionate lifelong storyteller who thrives on sharing better ideas and growing with innovative industries.
TORONTO
Open to new roles
A little bit about me
"Where do stories come from and why do they matter?" I'll never forget when my 5 years old niece asked that on a scorching summer day.
As a passionate storyteller, I excel in listening, seeking, writing, and sharing stories. At that moment, my understanding soared. Stories now go beyond legends, adventures, or love tales—they enhance lives.
Curious about this transformation? Picture it: when people and stories converge, it's like combining users with experiences, resulting in meaningful user experiences. Everything takes on a new meaning. So, I seized the chance to evolve from a storyteller to an expert who uses stories to improve lives. It's another remarkable tale.
If your curiosity persists, it's a sign that we should meet for a cup of coffee.
Experience
UX Designer • 2023 (Co-op)
Lead and complete the optimization of the official website.
Continue to maintain and optimize the CMS.
Collaborate on finalizing the construction of the e-commerce .
Work on further developing creative proposals and delivering presentations.
Ensure adherence to the project schedule to meet timelines.
Implement the remaining designs and creative elements into the website.
Continue providing regular progress reports to keep stakeholders informed.
Creative Supervisor & Copy Director • 2019 - 2022
Specialized in copywriting, marketing plans, brand strategy, and creative content development
Executed more than 20 digital marketing campaigns, including social media campaigns, interactive websites, mobile app campaigns, and O2O campaigns, winning multiple awards
Created over 80 scripts and more than 100 pieces of brand copy and slogans
Optimized marketing strategies for numerous brands.
Experienced in lifestyle, fashion, gaming, automotive, SaaS, education, travel, finance, and more industries
Clients included Uniqlo, Adidas, Toyota, Kingston, Yamaha, and more
Senior Creative and Marketing Manager • 2017 - 2019
Provided marketing optimization strategies for major brands, including direct and digital marketing
Led the annual festive marketing campaign for Carrefour, achieving over 4 million impressions and over 1.3 million interactions
Led VISA's digital marketing program, achieving 10 million impressions
Recognized as the top 10 slogans of the year
Experienced in FMCG, technology, communications, gaming, SaaS, retail, travel, and financial marketing
Clients include VISA, CTBC Bank, Carrefour, Nissan, P&G, Watson's, and more
Awards
YouTube Works Award
YouTube Annual Awards, YouTube Works Award, 2022, Taiwan
Best Media Synthesis Award, YouTube Works Award, 2022, Taiwan
Top 10 slogans of the year
《Brain》Excellence Agency& Advertiser of the year, 2018, Taiwan
Best Retail Campaign,《Brain》Excellence Agency & Advertiser of the year, 2022, Taiwan
Best Retail Campaign, 4A Creative Award, 2022, Taiwan
Best Media Synthesis Award, DA Award, 2022, China
Best Digital Design, 4A Creative Award, 2020, Taiwan
Best Web-Design Creativity, 4A Creative Award, 2020, Taiwan
Top 10 Marketing Events of the year, 4A Creative Awards, 2017, Taiwan
Skills
UX DESIGN
CONTENT STRATEGY
STORYTELL
WEB DESIGN
PROTOTYPE
BRANDING
WIREFRAME
USER RESEARCH
CREATIVE CONTENT
Come and say hi!
Hey again
I am Mic, people know me as…A Maker of Innovative Concepts.
A creative professional with over 10 years of expertise in marketing, creative content, and user experience design.
A 35-year life experience enthusiast who embraces diverse experiences with an open mind and transfers wisdom to create user experiences.
A passionate lifelong storyteller who thrives on sharing better ideas and growing with innovative industries.
TORONTO
Open to new roles
A little bit about me
"Where do stories come from and why do they matter?" I'll never forget when my 5 years old niece asked that on a scorching summer day.
As a passionate storyteller, I excel in listening, seeking, writing, and sharing stories. At that moment, my understanding soared. Stories now go beyond legends, adventures, or love tales—they enhance lives.
Curious about this transformation? Picture it: when people and stories converge, it's like combining users with experiences, resulting in meaningful user experiences. Everything takes on a new meaning. So, I seized the chance to evolve from a storyteller to an expert who uses stories to improve lives. It's another remarkable tale.
If your curiosity persists, it's a sign that we should meet for a cup of coffee.
Experience
UX Designer • 2023 (Co-op)
Lead and complete the optimization of the official website.
Continue to maintain and optimize the CMS.
Collaborate on finalizing the construction of the e-commerce .
Work on further developing creative proposals and delivering presentations.
Ensure adherence to the project schedule to meet timelines.
Implement the remaining designs and creative elements into the website.
Continue providing regular progress reports to keep stakeholders informed.
Creative Supervisor & Copy Director • 2019 - 2022
Specialized in copywriting, marketing plans, brand strategy, and creative content development
Executed more than 20 digital marketing campaigns, including social media campaigns, interactive websites, mobile app campaigns, and O2O campaigns, winning multiple awards
Created over 80 scripts and more than 100 pieces of brand copy and slogans
Optimized marketing strategies for numerous brands.
Experienced in lifestyle, fashion, gaming, automotive, SaaS, education, travel, finance, and more industries
Clients included Uniqlo, Adidas, Toyota, Kingston, Yamaha, and more
Senior Creative and Marketing Manager • 2017 - 2019
Provided marketing optimization strategies for major brands, including direct and digital marketing
Led the annual festive marketing campaign for Carrefour, achieving over 4 million impressions and over 1.3 million interactions
Led VISA's digital marketing program, achieving 10 million impressions
Recognized as the top 10 slogans of the year
Experienced in FMCG, technology, communications, gaming, SaaS, retail, travel, and financial marketing
Clients include VISA, CTBC Bank, Carrefour, Nissan, P&G, Watson's, and more
Awards
YouTube Works Award
YouTube Annual Awards, YouTube Works Award, 2022, Taiwan
Best Media Synthesis Award, YouTube Works Award, 2022, Taiwan
Top 10 slogans of the year
《Brain》Excellence Agency& Advertiser of the year, 2018, Taiwan
Best Retail Campaign,《Brain》Excellence Agency & Advertiser of the year, 2022, Taiwan
Best Retail Campaign, 4A Creative Award, 2022, Taiwan
Best Media Synthesis Award, DA Award, 2022, China
Best Digital Design, 4A Creative Award, 2020, Taiwan
Best Web-Design Creativity, 4A Creative Award, 2020, Taiwan
Top 10 Marketing Events of the year, 4A Creative Awards, 2017, Taiwan
Skills
UX DESIGN
CONTENT STRATEGY
STORYTELL
WEB DESIGN
PROTOTYPE
BRANDING
WIREFRAME
USER RESEARCH
CREATIVE CONTENT
Come and say hi!
Hey again
I am Mic; people know me as a
Maker of Innovative Concepts
Creative professional with over 9 years of expertise in brand and marketing strategy, creative content, copywriting, and user experience design
Life experience enthusiast who embraces diverse experiences with an open mind and transfers wisdom to create user experiences
Passionate lifelong storyteller who thrives on sharing bigger ideas and growing with innovative industries
TORONTO
Open to new roles
A little bit about me
"Where do stories come from and why do they matter?" I'll never forget when my 5 years old niece asked that on a scorching summer day.
As a passionate storyteller, I excel in listening, seeking, writing, and sharing stories. At that moment, my understanding soared. Stories now go beyond legends, adventures, or love tales—they enhance lives.
Curious about this transformation? Picture it: when people and stories converge, it's like combining users with experiences, resulting in meaningful user experiences. Everything takes on a new meaning. So, I seized the chance to evolve from a storyteller to an expert who uses stories to improve lives. It's another remarkable tale.
If your curiosity persists, it's a sign that we should meet for a cup of coffee.
Experience
UX Designer • 2023 (Co-op)
During my time at Centennial College as a emerging UX designer with international experience, I accomplished the following:
Executed the CHLAVM (Canadian Hispanic-Latin American Virtual Museum) website optimization project.
Conducted user research, content audits, and comparative analysis to strategically analyze the website.
Designed an interactive webpage to enhance donation recruitment.
Provided optimized web design solutions, including wireframes and prototypes.
Designed an application prototype to address the information barriers between cannabis consumers and products.
Conducted user research, content audits, and comparative analysis to inform the strategic analysis.
Defined problems and developed solutions.
Created wireframes and prototypes for the product.
Conducted user testing and optimized the product. Project Results:
Application: BonVoyaChill
Prototype: Explore BonVoyaChill at https://ppt.cc/fSBHqx
Creative Supervisor & Copy Director • 2019 - 2022
Specialized in copywriting, marketing plans, brand strategy, and creative content development
Executed more than 20 digital marketing campaigns, including social media campaigns, interactive websites, mobile app campaigns, and O2O campaigns, winning multiple awards
Created over 80 scripts and more than 100 pieces of brand copy and slogans
Optimized marketing strategies for numerous brands.
Experienced in lifestyle, fashion, gaming, automotive, SaaS, education, travel, finance, and more industries
Clients included Uniqlo, Adidas, Toyota, Kingston, Yamaha, and more
Senior Creative and Marketing Manager • 2017 - 2019
During my time at Centennial College as a emerging UX designer with international experience, I accomplished the following:
Executed the CHLAVM (Canadian Hispanic-Latin American Virtual Museum) website optimization project.
Conducted user research, content audits, and comparative analysis to strategically analyze the website.
Designed an interactive webpage to enhance donation recruitment.
Provided optimized web design solutions, including wireframes and prototypes.
Designed an application prototype to address the information barriers between cannabis consumers and products.
Conducted user research, content audits, and comparative analysis to inform the strategic analysis.
Defined problems and developed solutions.
Created wireframes and prototypes for the product.
Conducted user testing and optimized the product. Project Results:
Application: BonVoyaChill
Prototype: Explore BonVoyaChill at https://ppt.cc/fSBHqx
Awards
YouTube Works Award
YouTube Annual Awards, YouTube Works Award, 2022, Taiwan
Best Media Synthesis Award, YouTube Works Award, 2022, Taiwan
Top 10 slogans of the year
《Brain》Excellence Agency& Advertiser of the year, 2018, Taiwan
Best Retail Campaign,《Brain》Excellence Agency & Advertiser of the year, 2022, Taiwan
Best Retail Campaign, 4A Creative Award, 2022, Taiwan
Best Media Synthesis Award, DA Award, 2022, China
Best Digital Design, 4A Creative Award, 2020, Taiwan
Best Web-Design Creativity, 4A Creative Award, 2020, Taiwan
Top 10 Marketing Events of the year, 4A Creative Awards, 2017, Taiwan
Skills
UX DESIGN
CONTENT STRATEGY
STORYTELL
WEB DESIGN
PROTOTYPE
BRANDING
WIREFRAME
USER RESEARCH
CREATIVE CONTENT