Hey again
Hi everyone, I’m Mike, People often call me a wordsmith fueled by boundless creativity, but they also recognize me as:
• A seasoned creative professional with over 6 years of experience in marketing, content strategy, and user experience design, crafting impactful narratives that resonate.
• A curious life enthusiast who transforms diverse experiences into meaningful insights, channeling them into designing user-centric solutions.
• A passionate storyteller driven to share ideas that inspire and thrive within innovative, forward-thinking industries.
Currently embracing an exciting new chapter in Canada, I’m open to opportunities of any level that allow me to grow and make an impact.
TORONTO
Open to new roles
A little bit about me
"Where do stories come from, and why do they matter?" I'll never forget my 5-year-old niece asking me this question on a sweltering summer day.
As a passionate storyteller and strategic thinker, I excel at uncovering insights, crafting compelling narratives, and turning them into innovative solutions. In that moment, my understanding deepened—stories are more than legends, adventures, or love tales; they are tools that shape perspectives, drive engagement, and ultimately, enhance lives.
Curious about this realization? Imagine this: when stories meet strategy, it's like blending users with experiences. The result? Meaningful and transformative journeys that not only resonate but inspire action. Everything takes on a new dimension. Fueled by this insight, I embraced the opportunity to evolve from a storyteller into a strategist who uses creativity and narrative to make a measurable impact. It's a journey I’m proud to call my own.
If this sparks your curiosity, let’s explore the possibilities together—perhaps over a cup of coffee.
Experience
UX Designer • 2023 (Co-op)
Lead and complete the optimization of the official website.
Continue to maintain and optimize the CMS.
Collaborate on finalizing the construction of the e-commerce .
Work on further developing creative proposals and delivering presentations.
Ensure adherence to the project schedule to meet timelines.
Implement the remaining designs and creative elements into the website.
Continue providing regular progress reports to keep stakeholders informed.
During my time at Centennial College as a emerging UX designer with international experience, I accomplished the following:
Executed the CHLAVM (Canadian Hispanic-Latin American Virtual Museum) website optimization project.
Conducted user research, content audits, and comparative analysis to strategically analyze the website.
Designed an interactive webpage to enhance donation recruitment.
Provided optimized web design solutions, including wireframes and prototypes.
Designed an application prototype to address the information barriers between cannabis consumers and products.
Conducted user research, content audits, and comparative analysis to inform the strategic analysis.
Defined problems and developed solutions.
Created wireframes and prototypes for the product.
Conducted user testing and optimized the product. Project Results:
Application: BonVoyaChill
Prototype: Explore BonVoyaChill at https://ppt.cc/fSBHqx
Creative Supervisor & Copy Director • 2019 - 2022
Specialized in copywriting, marketing plans, brand strategy, and creative content development
Executed more than 20 digital marketing campaigns, including social media campaigns, interactive websites, mobile app campaigns, and O2O campaigns, winning multiple awards
Created over 80 scripts and more than 100 pieces of brand copy and slogans
Optimized marketing strategies for numerous brands.
Experienced in lifestyle, fashion, gaming, automotive, SaaS, education, travel, finance, and more industries
Clients included Uniqlo, Adidas, Toyota, Kingston, Yamaha, and more
Senior Creative and Marketing Manager • 2017 - 2019
Provided marketing optimization strategies for major brands, including direct and digital marketing
Led the annual festive marketing campaign for Carrefour, achieving over 4 million impressions and over 1.3 million interactions
Led VISA's digital marketing program, achieving 10 million impressions
Recognized as the top 10 slogans of the year
Experienced in FMCG, technology, communications, gaming, SaaS, retail, travel, and financial marketing
Clients include VISA, CTBC Bank, Carrefour, Nissan, P&G, Watson's, and more
During my time at Centennial College as a emerging UX designer with international experience, I accomplished the following:
Executed the CHLAVM (Canadian Hispanic-Latin American Virtual Museum) website optimization project.
Conducted user research, content audits, and comparative analysis to strategically analyze the website.
Designed an interactive webpage to enhance donation recruitment.
Provided optimized web design solutions, including wireframes and prototypes.
Designed an application prototype to address the information barriers between cannabis consumers and products.
Conducted user research, content audits, and comparative analysis to inform the strategic analysis.
Defined problems and developed solutions.
Created wireframes and prototypes for the product.
Conducted user testing and optimized the product. Project Results:
Application: BonVoyaChill
Prototype: Explore BonVoyaChill at https://ppt.cc/fSBHqx
Awards and Honors
YouTube Works Award
YouTube Annual Awards, YouTube Works Award, 2022, Taiwan
Best Media Synthesis Award, YouTube Works Award, 2022, Taiwan
Top 10 slogans of the year
《Brain》Excellence Agency& Advertiser of the year, 2018, Taiwan
Best Retail Campaign,《Brain》Excellence Agency & Advertiser of the year, 2022, Taiwan
Best Retail Campaign, 4A Creative Award, 2022, Taiwan
Best Media Synthesis Award, DA Award, 2022, China
Best Digital Design, 4A Creative Award, 2020, Taiwan
Best Web-Design Creativity, 4A Creative Award, 2020, Taiwan
Top 10 Marketing Events of the year, 4A Creative Awards, 2017, Taiwan
Skills
UX DESIGN
CREATIVE STRATEGY
BRAND MARKETING
COPYWRITING
STORYTELLING
BRANDING
WIREFRAME
WIREFRAME
USER RESEARCH
CREATIVE CONTENT
Come and say hi!
A little bit about me
"Where do stories come from, and why do they matter?" I'll never forget my 5-year-old niece asking me this question on a sweltering summer day.
As a passionate storyteller and strategic thinker, I excel at uncovering insights, crafting compelling narratives, and turning them into innovative solutions. In that moment, my understanding deepened—stories are more than legends, adventures, or love tales; they are tools that shape perspectives, drive engagement, and ultimately, enhance lives.
Curious about this realization? Imagine this: when stories meet strategy, it's like blending users with experiences. The result? Meaningful and transformative journeys that not only resonate but inspire action. Everything takes on a new dimension. Fueled by this insight, I embraced the opportunity to evolve from a storyteller into a strategist who uses creativity and narrative to make a measurable impact. It's a journey I’m proud to call my own.
If this sparks your curiosity, let’s explore the possibilities together—perhaps over a cup of coffee.
Experience
UX Designer • 2023 (Co-op)
Lead and complete the optimization of the official website.
Continue to maintain and optimize the CMS.
Collaborate on finalizing the construction of the e-commerce .
Work on further developing creative proposals and delivering presentations.
Ensure adherence to the project schedule to meet timelines.
Implement the remaining designs and creative elements into the website.
Continue providing regular progress reports to keep stakeholders informed.
Creative Supervisor & Copy Director • 2019 - 2022
Specialized in copywriting, marketing plans, brand strategy, and creative content development
Executed more than 20 digital marketing campaigns, including social media campaigns, interactive websites, mobile app campaigns, and O2O campaigns, winning multiple awards
Created over 80 scripts and more than 100 pieces of brand copy and slogans
Optimized marketing strategies for numerous brands.
Experienced in lifestyle, fashion, gaming, automotive, SaaS, education, travel, finance, and more industries
Clients included Uniqlo, Adidas, Toyota, Kingston, Yamaha, and more
Senior Creative and Marketing Manager • 2017 - 2019
Provided marketing optimization strategies for major brands, including direct and digital marketing
Led the annual festive marketing campaign for Carrefour, achieving over 4 million impressions and over 1.3 million interactions
Led VISA's digital marketing program, achieving 10 million impressions
Recognized as the top 10 slogans of the year
Experienced in FMCG, technology, communications, gaming, SaaS, retail, travel, and financial marketing
Clients include VISA, CTBC Bank, Carrefour, Nissan, P&G, Watson's, and more
Awards and Honors
YouTube Works Award
YouTube Annual Awards, YouTube Works Award, 2022, Taiwan
Best Media Synthesis Award, YouTube Works Award, 2022, Taiwan
Top 10 slogans of the year
《Brain》Excellence Agency& Advertiser of the year, 2018, Taiwan
Best Retail Campaign,《Brain》Excellence Agency & Advertiser of the year, 2022, Taiwan
Best Retail Campaign, 4A Creative Award, 2022, Taiwan
Best Media Synthesis Award, DA Award, 2022, China
Best Digital Design, 4A Creative Award, 2020, Taiwan
Best Web-Design Creativity, 4A Creative Award, 2020, Taiwan
Top 10 Marketing Events of the year, 4A Creative Awards, 2017, Taiwan
Skills
UX DESIGN
CREATIVE STRATEGY
BRAND MARKETING
COPYWRITING
STORYTELLING
BRANDING
WIREFRAME
USER RESEARCH
CREATIVE CONTENT