Overview

In a world that has suffered through global pandemics, the year 2021 will finally see the first light of freedom. The world-renowned lifestyle brand UNIQLO has chosen this moment of global recovery to reopen its global flagship store in Taipei. Through this strategy, UNIQLO brings a new atmosphere to Taipei and embraces a new life full of hope with Taiwanese people.

• Client: UNIQLO

• My Role

  • Copywriter

    • Slogan: Renew my life

    • Script and lines

  • Content Strategist

    
    

Idea

After two years of global isolation, people are full of anticipation and enthusiasm to welcome the next stage of their lives by going outdoors again.

With LifeWear, Renew My Life as its core spirit, UNIQLO invites all consumers to renew their looks and lives through the new season's clothing and flagship store reopening. UNIQLO also invited brand ambassadors and friends, music artist and film actor Vivian Hsu, Edward Chen, and professional Go player Joanne Missingham, to present their new lives and new looks.

Result

LifeWear, Renew My Life | Vivian Hsu | UNIQLO｜

LifeWear, Renew My Life | Edward Chen | UNIQLO｜

LifeWear, Renew My Life | Joanne Missingham | UNIQLO｜