Overview

Client: YAMAHA

In line with the enduring spirit of adventure embodied by the BW'S series, the year 2022 boldly introduces a collection of fresh, captivating color options. Under the motto "A bit of wild, no trouble at all," these new additions aim to invigorate riders with a sense of exploration and the great outdoors. The BW'S not only symbolizes the spirit of a Wild Survivor but also offers remarkable off-road capabilities, ensuring that the call of the wild is met with effortless enthusiasm. With Yamaha's BW'S, getting wild has never been easier or more exhilarating.

My Role

• Copywriter

• Marketing Strategist

• Storyteller

Background

Inheriting the spirit of "wild" from the BW'S series, the year 2022 ushers in a fresh perspective under the banner of "A bit of wild, no trouble at all." This new approach introduces a range of exciting new colors, offering riders seeking adventure a renewed experience.

Idea

Embracing the ethos of the Wild Survivor, riding a BW'S allows you to explore the true essence of the great outdoors. Whether it's pursuing untamed self-discovery or diving into the depths of wilderness camping, the off-road capabilities of BW'S make venturing into the wild absolutely trouble-free.