Overview

Client: YAMAHA

Vinoora riders are born with a hundred different inspirations and perspectives, which allow them to see every mundane day as a work of art. When I ride a Vinoora, my journey becomes the trendiest accessory, the city transforms into my karaoke stage, and the streetlights become the candles on my cake.

Let me romance the world in my own way.

My Role

• Copywriter

• Marketing Strategist

• Storyteller

Background

Yamaha introduces the new model "Vinoora" for all independent urban women. Combining the old and new elements of "New" and "Retro", with the innovative retro spirit of the "Newtro" concept, the Vinoora symbolizes independence, fashion, freedom, and values full of possibilities, with colorful choices to satisfy every kind of fantasy imagination in her life.

Idea

With "Enjoy my flow" as the theme, it resonates with all the new generation women who are the masters of their own lives and calls for girls with unique tastes to join the "Vinoora" team and fantasize about the world. In addition, the interactive website "Color Fantasy" was created by combining the fantasy filter perspective inherent in "Vinoora". It also combines Vinoora's inherent fantasy filter to create an interactive website called "Color Fantasy". What seems to be an ordinary daily life with only black and white line drawings hides a colorful fantasy surprise! By simply dragging your finger, users can experience the fantasy journey brought by Vinoora.

Execution

The project utilized a complete 360-degree marketing strategy to successfully communicate the voice and message of the Vinoora brand to consumers. Not only did we customize the campaign for different mobile devices and screens, but we also developed a fantastic interactive website, "Vinoora Color Fantasy", where users can experience the fantasy journey brought by Vinoora by simply dragging their fingers.

Combining the fantasy filter perspective inherent in "Vinoora", we created an interactive website called "Color Fantasy".

What seems to be an ordinary daily life with only black and white line drawings There are colorful surprises hidden in ordinary daily life! Just by moving your fingers, you can explore the wonderful fantasy of the "Vinoora" girls, and at the same time, you can also give full play to your imagination and create your own "Vinoora" fantasy world!

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