Overview

Introduction

Client: Canadian Hispanic-Latin American Virtual Museum (CHLAVM)

The mission of the Canadian Hispanic Latin American Virtual Museum (CHLAVM) centers around developing a digital environment for users to immerse themselves in and learn about the history and contributions of Hispanic culture in Canada. CHLAVM hopes to provide a strong user experience for people from the comfort of their own home, and feel as though they are immersed in the Hispanic community. In the future, CHLAVM aims to develop a VR Dome on their website with interactive galleries for visitors to navigate through as if they were truly in a museum.

However, the museum is currently relying on receiving donations and grants in order to make this dream home true.

My Role

UX Researcher, UX Designer, Content Designer, Storyteller

Tool Use

Miro: Brainstorm workshop, User Test

Figma: Wireframe, Prototype

Canva: Presentation

Problem Definition

CHLAVM aims to foster a strong connection between users and the culture and history of the Hispanic-Canadian community. However, the current website's subpar user experience hampers engagement, leading to a decrease in willingness to donate.

How can we effectively engage users and inspire visitors to acknowledge and support CHLAVM? By implementing an improved user experience and content strategy, we can pique users' interest, encourage repeated visits, and even increase the likelihood of donations

Solution

My team members and I utilized our expertise in UX research and design, along with a research-driven and agile approach. Through thorough user testing and the development of frames and mockups, we successfully created a new official website proposal for the client. Our design theme, "Immersion in Community," incorporated unique cultural design elements that resonated strongly with the client. The proposal received high praise and appreciation from the client.

Research

Content Audit, Current State Analysis, Heuristics Evaluation

By conducting a content audit and thorough analysis of the current state, we gained a clear understanding of the website's structure and identified existing issues. The utilization of the Heuristics evaluation allowed us to comprehensively assess and optimize the user experience on the site, addressing any areas that required improvement.

Content audit

Current state analysis

Competitors Analysis, SWOT Analysis

Conducting competitor and SWOT analyses provides valuable insights into the external environment. Identify improvement areas, uncover opportunities, leverage strengths, and seize the competitive market. Develop winning strategies, maximize trends, and supercharge our customers' success!

Competitors analysis

SWOT analysis

User Research, Persona, User Journey

User research enables us to understand the needs of diverse personas. By conducting interviews, we crafted a user journey that aligns with their expectations, resulting in a redesigned interface that enhances the overall user experience.

User journey

Design

UX Theme, Voice and Tone

Based on our extensive research and studies, we discovered that a tight-knit community holds immense value for Hispanic Latinos. As a result, we developed the design theme of "Immersion in Community" and carefully crafted a corresponding voice and tone to resonate with this theme.Accomplishments

Wireframe, Prototype

Combining survey results, design themes, information architecture, a more streamlined site map, and expert user experience knowledge, we customized the site's frames and models.

From low quality wireframes to proposed high quality models, we continue to create more improvements through user testing and keep optimizing the product until we reach our goal.

Site map

Wireframe

Prototype

Result

To meet customer needs, exceed user expectations, and bring the "Immersion in Community" design concept to life, we implemented the following key enhancements:

• Streamlined and User-Friendly Homepage: We designed a more streamlined and user-friendly configuration for the homepage, ensuring a seamless browsing experience for users.

• People Stories and Support Local: We introduced new content sections dedicated to "People Stories" and "Support Local." These sections showcase remarkable individuals and provide a platform for local entrepreneurs to connect with consumers, fostering a sense of community.

• Interactive Donation Idea: To further enhance community involvement, we introduced an interactive donation concept. Donors can explore people's stories within the virtual community and receive tangible proof of their contributions, increasing the willingness and value of their support.

Accomplishments

• Revamped the original official website, enhancing performance and elevating user experience to new heights.

• Engineered a platform that fosters connections between community entrepreneurs and offers invaluable support to local communities.

• Crafted a captivating website that shares the inspiring stories of remarkable individuals.

• Designed an engaging literary exhibition website, dedicated to promoting and celebrating the world of literature.

• Implemented an interactive website with a primary goal of facilitating seamless and user-friendly donation experiences.
  
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